Client Feature: Carolina Small Business Development Fund
The best part of working in communications and public relations is seeing your clients shine! For the past few months, I have had the pleasure of working with Carolina Small Business Development Fund (CSBDF) on their marketing and communications strategy.
CSBDF, a community development financial institution (CDFI), exists to create economic opportunities across North Carolina to small businesses by providing access to funding, training, and research to support entrepreneurs. For 30 years, CSBDF has been an advocate for small businesses. As the lead communications consultant, I have been developing and executing a strategy that will:
• enhance the organization’s visibility through consistent and professional branding
• position CSBDF to sustain its place as the most well regarded CDFI that creates economic opportunity of all North Carolina Small Businesses
• create impactful community outreach and engagement to gain and maintain and network of CSBDF champions
A large part of this strategy is to cultivate positive publicity by highlighting the work of our CSBDF team and community partners. Most recently, CSBDF’s efforts were highlighted in a national publication, Black Enterprise Magazine.
The feature shined a light on the importance of community development financial institutions like CSBDF and showcased the work of the team and the outstanding partnerships with so many North Carolina municipalities, philanthropic organizations and educational institutions, which allow CSBDF to serve businesses during COVID-19.
Congrats to President and CEO Kevin S. Dick, CEcD and the Carolina Small Business Development Fund team on the Black Enterprise Magazine feature. I look forward to telling more stories about CSBDF’s work.